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FIFA drops anti-racism, anti-discrimination messages for Club World Cup
FIFA has decided not to show any videos, signage or marketing assets in venues hosting the Club World Cup in the United States which explicitly mention challenging racism or discrimination.
According to multiple sources briefed on FIFA’s planning for the tournament, the world football governing body did develop promotional materials in the months leading up to the tournament for their “no racism” and “no discrimination” campaign but it has not been visible during the opening round of fixtures at the tournament in stadiums or on social media platforms.
This approach represents a significant change from previous competitions, such as the Women’s World Cup in 2023 in Australia and New Zealand and the men’s World Cup in 2022 in Qatar when messages were shown in the stadium on big screens and on social media.
FIFA has also not performed any announcements within its stadiums explaining the anti-racism protocols or the organisation’s “universal anti-racism gesture” which was rolled out in September last year and was supposed to be applied to all competitions.
https://www.nytimes.com/athletic/6430673/2025/06/16/fifa-club-world-cup-racism-discrimination-message/?source=emp_shared_article
According to multiple sources briefed on FIFA’s planning for the tournament, the world football governing body did develop promotional materials in the months leading up to the tournament for their “no racism” and “no discrimination” campaign but it has not been visible during the opening round of fixtures at the tournament in stadiums or on social media platforms.
This approach represents a significant change from previous competitions, such as the Women’s World Cup in 2023 in Australia and New Zealand and the men’s World Cup in 2022 in Qatar when messages were shown in the stadium on big screens and on social media.
FIFA has also not performed any announcements within its stadiums explaining the anti-racism protocols or the organisation’s “universal anti-racism gesture” which was rolled out in September last year and was supposed to be applied to all competitions.
https://www.nytimes.com/athletic/6430673/2025/06/16/fifa-club-world-cup-racism-discrimination-message/?source=emp_shared_article
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