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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThe plan to use Charlie Kirk as a martyr-slash-MAGAt recruiting tool has fallen dramatically short of expectations.
The shooting death of Charlie Kirk was supposed to be a galvanizing moment for the MAGA movement. Mere hours after an assassins bullet tore through the neck of the Turning Point USA (TPUSA) founder on Sept. 10 on the campus of Utah Valley University, right-wing leaders and media figures, including President Donald Trump, were declaring Kirk a martyr and insisting his death was the opportunity to destroy the left once and for all. His memorial a week and a half later was an enormous event, filling an Arizona stadium while speakers proclaimed that Charlie Kirk died for all of you! and predicting that his killing would awaken a generation and save a nation. Vice President JD Vance spoke, observing, This is not a funeral but a revival.
Now, a little more than two months later, the predicted wave of new recruits to the MAGA cause has not manifested. Trumps approval ratings have declined a couple points, hitting a new low in his second term. In the immediate aftermath of Kirks assassination, large numbers of people were fired or harassed, as conservatives targeted private citizens for perceived insults of their slain hero. But after the public outcry that followed ABCs attempted termination of late show host Jimmy Kimmel for a mild joke related to the shooting, the campaign to use Kirks death as an excuse to silence dissent largely fizzled out. As Russell Payne reported for Salon in October, groups that formed to target progressives for abuse after Kirks death have already started to fold.
But even in the early days, there were signs that Kirks death was not leading to the authoritarian takeover his fans had envisioned. Less predictable, though, is what came next. Far from unifying the MAGA movement, Kirks death opened the door to increasingly ugly infighting, as various right-wing influencers vie to fill the power vacuum left by the TPUSA leader. Conservative media figures like Tucker Carlson, Candace Owens and Ben Shapiro have been sniping at each other online, flinging accusations of dark conspiracies and anti-semitism, some of which even appear to be true. The immediate cause of the strife is a growing divide over U.S. support for Israel, but theres little doubt that the feuds are fueled by unchecked ambition: To exploit Kirks death to get more followers and more power in the toxic MAGA media ecosystem.
While Kirk was never the mega-celebrity the right now pretends he was, it does seem he was powerful enough within MAGA to keep a lid on the burgeoning desire that exists in some circles to embrace overt anti-semitism and even Nazi sympathies. He was the frequent hate target of Nick Fuentes, a Hitler-praising far-right influencer with an alarmingly large following, who viewed Kirk as a major obstacle to his schemes to remake MAGA in his own proudly fascist image. Turns out he was right about that; now that Kirks gone, Fuentes star is rising. Last month, he sat down for a tongue bath of an interview with Carlson, which the former Fox News host justified by bluntly declaring Fuentes popularity demanded it. That led to Shapiro and GOP Texas Sen. Ted Cruz, among others, to openly condemn Carlson. Shapiro dubbed Carlson the most virulent super-spreader of vile ideas in America.
https://www.salon.com/2025/11/24/charlie-kirks-death-is-tearing-maga-apart/
senseandsensibility
(24,102 posts)were WH correspondents. I cringe at the memory of Kristin Holmes of CNN who briefly lost her smirk she flaunts in the face of trump's lies, and was emoting sadness whenever talking about the WH reaction to Kirk's death. It was fine with her that trump was unfairly blaming Dems, but what really brought tears to her eyes was trump's sorrow at the death of his friend and how he couldn't be expected to act like an adult, let alone a President, in the face of all the trauma. Maga was the victim, Kirk was the savior, and trump was the real victim according to Kristin.
Miles Archer
(21,117 posts)It's true.
Kirk would normally blurt out something about manly men need to be more manly, and there'd be a sea of "MEH" reactions, and we'd forget about him until the next ignorant thing he uttered.
He was never a "superstar." He was just a loudmouthed little punk with MAGAt fanboys.
senseandsensibility
(24,102 posts)Especially KH.
regnaD kciN
(27,381 posts)Halicarnassus
(27 posts)And when they found out he was just another rightwing asshole, we all sent our thoughts n prayers as required, and moved on with our lives. A lot more living people to worry about; a lot more virtuous passings to mourn over.
BlueWaveNeverEnd
(12,309 posts)Has he not listened to Trump speak?
pfitz59
(12,159 posts)When he died the vast majority of Americas said: 'Charlie who?" MAGA world is a bubble.
CrispyQ
(40,501 posts)I could have done a better job acting the grief stricken widow than she did.
Happy Hoosier
(9,311 posts)CrispyQ
(40,501 posts)Tommy Carcetti
(44,335 posts)I know this is anecdotal, but when I was driving my daughter and her friend (high school aged) home, they were making jokes about everything getting "Kirkified," which apparently is when people feel the need to swap pictures of Charlie Kirk onto everything and everyone, no matter how ridiculous the situation.
https://en.wiktionary.org/wiki/kirkification
It's sort of cynical--and I wouldn't say it's in either bad taste or good taste or even intended as a political statement at all, but rather just one of those nonsensical youth memes of the moment (not unlike like "6-7" )--and goes to show that the young people still more or less basically view Kirk as a joke as opposed to some hallowed, virtuous martyr.
NBachers
(19,081 posts)Happy Hoosier
(9,311 posts)They still are, but it's fallen far short of their hopes.
kimbutgar
(26,533 posts)after reading his quotes I saw no redeeming value in him and I suspect more people learned the same thing.
Cha
(316,059 posts)PSPS
(15,135 posts)BattleRow
(2,056 posts)just my immediate reaction when I saw TPUSA..what I saw was PUS..
dobleremolque
(1,087 posts)such infighting among the MAGAratti, just imagine the implosion and mega-MAGA-battles TSF's vacuum will precipitate among the lean and hungry sycophants trying to claw their way to the top of the pile.
sop
(17,026 posts)B.See
(7,446 posts)Last edited Mon Nov 24, 2025, 05:39 PM - Edit history (1)
white supremacy, fascism, and HATE no longer sell quite as well once your constituency figures out who's REALLY been fking them ALL ALONG.