Reddit unveils AI-driven ad tools to help brands tap into user discussions

[highplainsdem]

Source: Reuters

Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.

It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject.

Platforms such as Reddit, Snap (SNAP.N) and Pinterest (PINS.N) are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties.

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Read more: https://www.reuters.com/business/media-telecom/reddit-unveils-ai-driven-ad-tools-help-brands-tap-into-user-discussions-2025-06-16/

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So now if you've ever posted anything at all positive on Reddit about any product, their AI advertising tool might grab your post - even if you've since changed your mind - and post it under ads from that company as a recommendation from you? Which means that even if you posted something like "Great product" sarcastically after reading a post about a really bad product, your post could show up as your opinion under an ad.

I realize keyword search on Reddit could turn up those posts anyway. But this new ad strategy is a really cynical use of Redditors.

[bucolic_frolic]

1. Never used Reddit. I take it silence and disinformation are our only remaining tools

Damn with faint praise or be gone.

[Ponietz]

2. Enshittified

[OldBaldy1701E]

3. Knowing Reddit, I could see this backfiring on them.

Posters might just start saying all kinds of things in their posts to get the AI to pick them, all the while using human understanding go slang and double entendre to actually say bad things about the product.

Which would be pretty funny, I must say.

[NBachers]

5. I think Reddit users will be able to spot these "insertions" quickly and then ridicule the hell out of them.

[Bernardo de La Paz]

4. Duplicate

[JoseBalow]

6. "This is a great product"

[sakabatou]

7. I can already feel reddit users HATE this