Roku Said in Sale Talks, Including for Possible Media Tie-Up

[BumRushDaShow]

Source: Bloomberg

June 12, 2026 at 3:13 PM EDT
Updated on June 12, 2026 at 3:52 PM EDT


Roku Inc., the streaming video platform, is in talks to sell itself, people with knowledge of the matter said.

The San Jose, California-based company has been in discussions with at least one US media company about a potential combination, the people said, asking not to be identified because the information is private.

Roku’s shares rose as much as 24% in New York trading Friday. They were up 20% to $144.14 at 3:50 p.m., giving the company a market value of more than $21 billion.

No final decisions have been made on a potential sale, and there’s no certainty the deliberations will lead to a transaction, the people said. A representative for Roku didn’t immediately respond to a request for comment.

Read more: https://www.bloomberg.com/news/articles/2026-06-12/roku-said-to-be-in-sale-talks-including-possible-media-tie-up?srnd=homepage-americas

---

No paywall (gift)

[LearnedHand]

1. Omg no!

I have relished the independence of the Roku platform since about 2008 or so. I HATE the corporate consolidation going on under this thieving administration.

Edit: The gift link doesn’t work?

[BumRushDaShow]

2. I know a lot of DUers use Roku so when I saw that, I wanted to get it out there

The gift link is in the "comments" section and should work (not the main OP link).

I did just find a MSN unlocked version so hope that helps -
https://www.msn.com/en-us/money/companies/roku-said-in-sale-talks-including-for-possible-media-tie-up/ar-AA25vzAP

[LearnedHand]

3. I immediately wrote to Roku corporate

Begging them not to enshittify the best streaming platform by selling it to a media company. Like they care, but I expressed my thoughts anyway. Thx for the MSN link.