AI-referred US shoppers browse longer, spend more per visit, data shows
Source: Reuters
U.S. shoppers who use large language models, including Google's Gemini or OpenAI's ChatGPT, for purchase recommendations are lingering more on retailers' websites and are more likely to spend, according to May data from Adobe Analytics.
Consumers who are referred to retail websites from LLMs generated 53% more revenue per visit than shoppers from non-AI sources, the data firm said, emphasizing the need for brands to invest in AI-readable webpages.
Retailers whose products show up in LLM suggestions are able to "drive more personalization" to shoppers who leave the platforms to complete their purchases on the native websites, Vivek Pandya, director of digital insights at Adobe, said.
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Shoppers referred to e-commerce websites spent 53% more time on the sites than visitors from other sources.
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Read more: https://www.reuters.com/business/media-telecom/ai-referred-us-shoppers-browse-longer-spend-more-per-visit-data-shows-2026-06-15/
Since it's very unlikely AI users just coincidentally tend to shop 53% longer and spend 53% more when referred to a store by a chatbot, it seems more likely that they're just more gullible - more susceptible to chatbot recommendations. I've posted before about studies showing how often AI users will listen to a chatbot rather than using their own judgment.
Too many people appear to be sitting ducks for manipulation by generative AI. Not exactly brain dead, but brain outsourced to AI.