Analysis 'Operation Epstein Distraction': Trump's bloody Iran 'hype videos' seem to target niche audience
J Oliver Conroy
White House wages online propaganda campaign with aggressive and tasteless videos seemingly designed for young rightwing American men
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Over the past couple of days, the White House and officials affiliated with the Trump administration have shared on X a series of hype videos that aggressively, and tastelessly, show off deadly combat footage from the strikes on Iran, sometimes in combination with footage from fictional movies and video games.
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The White Houses aggressively macho propaganda is also of a piece with the rhetorical style of Pete Hegseth, the US secretary of defense, who has frequently railed against political correctness, boasted of US military prowess, and promised unapologetic death and destruction on Iran.
Before joining the administration, Hegseth, a conservative media personality and a veteran of the national guard, lobbied for pardons for US soldiers who had been accused or convicted of war crimes. He is also known for sporting Christian nationalist tattoos of a Jerusalem cross, the Crusades-era slogan Deus Vult (God wills it, in Latin), and the word kafir, Arabic for unbeliever.
The strategy behind the propaganda campaign to the extent that there is a coherent strategy is revealing in what it seems to say about the Trump administrations priorities.
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https://www.theguardian.com/us-news/2026/mar/07/trump-iran-hype-videos