No kings, few fans: USA's year of World Cups gets off to a flat start -- The Guardian
https://www.theguardian.com/football/2025/jun/16/club-world-cup-gold-cup-openers
Leander Schaerlaeckens
Posting only because I enjoyed the prose in this article. Couldn't care less about the subject matters.
Fifas much-hyped Club World Cup and Concacafs Gold Cup opened to crowds far short of what organizers might have hoped
That the two events should coincide was so perfect as to almost feel heavy-handed. Donald Trumps comically underattended military parade lurched through Washington DC at the exact same time on Saturday as the overwrought opening ceremony unspooled for Fifas beleaguered Club World Cup, in a definitely-not-full Hard Rock Stadium in Miami.
Trumps jingoistic birthday bust contrasted painfully with the multimillion-strong turnout at the No Kings anti-Trump rallies that gathered all over the country. The Fifa president, Gianni Infantino, meanwhile or Johnny, as Trump pronounces the name of one of his favorite allies in the sports world had promised the opening match of the swollen tournament he forced down the soccer worlds throat would be sold out. Instead, attendance between Inter Miami and Al Ahly, a fitting 0-0 stalemate, was announced at a still-better-than-expected 60,927 in the 64,767-seat venue.
Mind you, that was after ticket prices had reportedly been cut from $349 to just $4.
And so began not only the expanded Club World Cup but the Concacaf Gold Cup as well, kicking off a 13-month period, culminating in the 2026 World Cup final, during which organizers hope the United States will take a star turn as a soccer destination, elevate the sport and enrich all those involved.
For all the buildup, and despite the bought-and-paid-for enthusiasm from the Dazn studio analysts hyping up the Club World Cup, the entire spectacle felt a bit flat, and about as impactful as the omnipresent advertising for Saudi Arabias Public Investment Fund on the hoardings surrounding the field at both tournaments.
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