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jmowreader

(52,571 posts)
8. What I'm thinking...
Sun Jun 15, 2025, 08:04 PM
Jun 15

I have designed plenty of ads, so I'll go on that background.

Customer comes in and tells the designer: Make an ad for Flag Day. Make sure it's red, white and blue.

Designer thinks "I'll put three gold stars in the layout and put double lines on both sides of them. I'll make the top one white and the bottom one red. It'll look awesome."

Client's approval authority looks at the mockup and agrees that it looks awesome.

No one realized it also looks like a Russian flag.

One I worked on at the production level: This was a fundraiser for Duke University's booster club. Duke's corporate color is Pantone 289, which is a very dark blue - if you mix it as a spot color you put a lot of black ink in it. The designer made the background a 10-percent screen of 289. I pulled this up on my computer and immediately called the customer: "Hey, the background in this thing looks like it's Carolina Blue." Carolina Blue is the corporate color of Duke's worst enemy. They said it was fine, so I ran film and made a contract proof. They showed the proof to Duke's president and he. went. apeshit. People got fired over this...which is probably what should have happened over the Flag Day ad. This rates right up there with all those logos I've seen that inadvertently look like sexual organs.

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