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SickOfTheOnePct

(8,702 posts)

4. I'm guessing that...

Thu Sep 25, 2025, 06:43 AM

Sep 25

...having the highest ratings doesn't equate to high enough ratings to make Colbert's show profitable.

Like all broadcast media, late night has seen a significant decline in viewership over the last 10-15 years. Audiences decline, resulting in advertising revenue declining, all while content production costs go up.

Having the most eyes on a show doesn't mean much if it isn't enough eyes to pay the production costs.

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Highlight:

Late Night TV Ratings: Who's Top & Who's Lagging Behind? [View all] KS Toronado Sep 24 OP

They do mention that he's on at 10:00 but Gutfeld is NOT late night underpants Sep 24 #1

And Colbert is the one he succeeded in going after... Rhiannon12866 Sep 25 #2

Meh! malaise Sep 25 #3

I'm guessing that... SickOfTheOnePct Sep 25 #4

Those numbers are profitable for cable but not enough for broadcast Kaleva Sep 25 #5

After we saw how quickly ABC kowtowed to Trump over Kimmel, we are still going with this excuse? W_HAMILTON Sep 25 #6

As I said... SickOfTheOnePct Sep 25 #7

If you believe propaganda SocialDemocrat61 Sep 25 #9

I believe that CBS knows more about the profitability now... SickOfTheOnePct Sep 25 #10

Who at CBS said the show wasn't profitable? SocialDemocrat61 Sep 25 #11

Shari Redstone SickOfTheOnePct Sep 25 #13

And you believe them? SocialDemocrat61 Sep 25 #14

Yes, I believe them SickOfTheOnePct Sep 25 #15

Sounds like double talk SocialDemocrat61 Sep 25 #16

Gutfeld is on at 10PM SocialDemocrat61 Sep 25 #8

Regarding Gutfield ChazII Sep 25 #12

I would add Colbert and Kimmel to get a better sense of the country's preferences Stinky The Clown Sep 25 #17