Tues. AM: New CBS boss promises "huge emphasis on scoops." Tues. PM: CBS Evening News anchor interviews his mom

[underpants]

10. Sounds like the QVC-esque personality based approach Fox has moved to

I picked this up watching Fox News (especially in the morning) with my folks. They don’t highlight the upcoming story’s but in WHO will be on to talk about the story. Sec. Duffy’s wife Rachel has been on Fox for years and the weekend shows are basically her show. She discusses how she feels about this and in a as a Mom….” way.

We were watching a football game and something came up about Duke. My mom turned to my stepfather as said “Oh Will Cain won’t like that.” and there was a brief discussion about what he might say. I jumped in to find out who they were talking about only to find out he’s a midafternoon Fox host who apparently went to Duke and talks about it all the time.

This is how QVC works. People tune in for someone’s show mainly because they are like a familiar friend. Fox seems to have gone that route.