Super Bowl Ad for Ring Cameras Touted AI Surveillance Network

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https://truthout.org/articles/super-bowl-ad-for-ring-cameras-touted-ai-surveillance-network/

Super Bowl Ad for Ring Cameras Touted AI Surveillance Network

Ring’s AI-powered network is likely to be used in its partnerships with law enforcement and agencies like ICE.

By Sharon Zhang , TRUTHOUT
Published February 9, 2026

However, the attempt at telling a heartwarming story of reuniting dogs with their owners masks Ring’s true intentions of creating a nationwide surveillance system, analysts noted.

“It starts with searching for a ‘brown dog’ but means the tech is there for license plate reading, face recognition, searching for suspects by description, etc,” wrote surveillance and policing expert and scholar Matthew Guariglia on social media. “We already know they have a form cops can fill out to get access to footage without warrant or permission in an ‘emergency’ as determined by them. What will this mean for new features?”

Guariglia noted that Ring would likely make the AI-powered features on by default, requiring users to manually search their settings to turn it off.

Indeed, Ring has come under intense scrutiny for its collaboration with the criminal legal system, especially through its partnerships directly with police and with surveillance companies Flock and Axon, which grant law enforcement access to an enormous amount of information, including tracking of individuals, license plate recognition, and more.

Flock’s dragnet has been used by federal immigration agents to track immigrants and search for a person who received an abortion. It has also helped corporations make watch lists, following in the history of corporate blacklists of labor and social movement organizers.

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Searching for brown ‘dogs’ … uh huh.)