Gallup Has Stopped Tracking Presidential Approval Ratings - says pressure from White House wasn't a factor in decision

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https://www.newser.com/story/383571/gallup-ends-presidential-approval-polls-after-8-decades.html


Gallup Has Stopped Tracking Presidential Approval Ratings
Company says pressure from White House wasn't a factor in decision

Gallup is putting away one of its oldest political yardsticks. The polling firm says that as part of "an evolution in how Gallup focuses its public research and thought leadership," it will no longer track job-approval and favorability numbers for presidents and other individual politicians, the Hill reports. Company founder George Gallup started asking about presidential job approval in the 1930s, and by the start of Harry Truman's presidency, it "had become a routine measure that Gallup and other firms have used ever since," Gallup researcher Frank Newport noted in a 2021 look at the history of the question. Newport said it was "probably the most frequently used public opinion measure in history."

in Gallup's December poll, President Trump had an approval rating of 36%, the lowest of his second term.

Historical Gallup figures show Trump had the lowest first-term average approval rating of any postwar president, at 41.1%.

Asked by the Hill and Axios if pressure from the White House influenced the decision, Gallup said the move "is a strategic shift solely based on Gallup's research goals and priorities." The company said approval ratings are now "widely produced, aggregated and interpreted, and no longer represent an area where Gallup can make its most distinctive contribution."