compared to actual quality of the food in the bag. They've done a great job marketing themselves as premium brand worthy of premium prices, but their formulations are often not better than foods sold at 1/2 the price. Many of their formulas are full of meat by-products and corn and wheat and such, the kinds of barely-nutritive filler ingredients you find in a Purina Dog Chow.
I recommend all dog owners take a stroll around this site to help understand how to read dog food ingredients (much of it applies to cat food as well) and make sure you're getting your dog's food at a fair price.
One important thing I learned is that claims in dry foods about how they have "Real Chicken (or similar) as #1 Ingredient" is BS marketing. It's not necessarily a good thing, and all else being equal, Chicken Meal is a better #1 ingredient, actually. In fact anything labeled a "meal" is better than the meat alone (at equivalent spots in the ingredient list, ranked by descending order of weight). "Salmon Meal" is better than "Fresh Salmon", etc. Again, this is regarding dry foods specifically, and the ingredient list ordering is important. Why? Because they're weighing "Fresh Salmon" with the water still in it, whereas "meals" are the SAME THING, but weighed when already dried. You likely will get considerably more ACTUAL chicken with Chicken Meal as #1 ingredient vs. Fresh Chicken.
Lots more to learn here, such as that you shouldn't prefer to feed dogs or cats foods with "by-products", nor corn/corn gluten, nor wheat/wheat gluten, unless you just cannot afford a better quality food that doesn't have them.
https://www.dogfoodadvisor.com/