What are the theories as to why Talarico beat Crockett?

[Sympthsical]

29. People need to understand social media doesn't mean voters

Crockett is extremely entertaining on social media - and she's popular there. As a brand.

But that doesn't translate to what voters necessarily want. It's like when the Lincoln Project did all those YouTube ads. The internet loved them. And then the Democratic Party's own pollsters looked into it and found that actual voters did not care at all. Didn't budge them a single inch. But social media insisted they were the most brilliant and influential works of cinematic art ever created in the political realm.

Well.

People mistake drama for "fighting". "We need fighters!" No, they want clips that you can spread around the Internet, but will only ever land and be highly popular in incredibly insulated bubble spaces. Crockett played into that. Changed her style, her speech, her cadence, and her rhetoric to become a Personality. The campaign announcement ad was really . . . something.

On the other end, Talerico has been in Texas working it for eight years. He's traveled around the state. He spoke with the voters. He made inroads with all kinds of groups like moderate voters, the religious, and Latinos. In Texas, that is a big deal.

At the end of the day, the Brand proved paper thin compared to the Substance. The late entry just cemented the deal, I think, that this was about her. And it came down to a choice - do you want someone who wants to serve or someone who wants to be serviced?

Voters made their choice.