"Influencers"..........what a DUMB title

[Wiz Imp]

42. It's true that not a lot of people make big money (over a million dollars)

However, tons of people make decent money doing it.
https://www.business.com/articles/social-media-stars-how-much-do-they-really-make/
Social Media Stars: How Much Do They Really Make?

Multiple outlets have reported that nearly one in four people on social media consider themselves to be an influencer or content creator. However, NeoReach reported that roughly half (48 percent) of creator-earners only make $15,000 or less and only 15 percent make $100,000 or more annually. So, how did today’s top-earning social media stars get where they are? Experts say a combination of luck, consistency and personality helps social media stars grow their platforms.

So that's 15% of 25% of all people on social media making $100,000 or more. While that works out to only about 4% of all people on Social media, that is still a lot of people being able to support themselves solely based on their online presence.
https://datareportal.com/social-media-users

Detailed analysis by the team at Manochi shows that there were 5.79 billion social media “user identities” around the world at the start of April 2026.This impressive figure indicates that more than 2 in 3 people on Earth now use social media each month, and means that social media users are now a “supermajority”, with users now outnumbering non-users by more than two to one.

so 4% of 2/3 of the population of the US is well over 8 million people.