Well, the good news is the bad news.

[rampartd]

16. "language, a key mechanism of control" memo from speaker newt gingrich

is where this too cute abuse of our language began.

the memo’s list of words for Democrats and words for Republicans was endorsed by Gingrich in a cover letter: “The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language.”

https://fair.org/home/language-a-key-mechanism-of-control/

the fair article takeaway quote:

In fact, the new speaker of the House—who once described his goal as “reshaping the entire nation through the news media” (New York Times, 12/14/94)—has given a great deal of thought to the media and how to manipulate them.