Ultra-Wealthy Homeowners Install Private Snow Rooms to Escape Summer Heat

[Celerity]

5. NYT link:

To Beat the Heat, the Wealthy Are Building Snow Rooms

Indoors, for a fortunate few, it’s always a winter wonderland.

https://www.nytimes.com/2026/07/04/style/snow-rooms-home-technoalpin.html

https://archive.ph/IwH91


A room created by TechnoAlpin, an Italian company known for creating artificial snow for ski mountains. Credit...TechnoAlpin

On a recent Tuesday, the heat index in Frisco, Texas, spiked above 100 degrees. While asphalt bubbled beneath a scorching sun, Katelin Schebler was relaxing on a bench in a room that resembled a stylish meat locker. Swaddled in a robe, mimosa in hand, she was writing in her journal under a gentle snowfall.

“It’s a nice storm, not a blizzard,” Schebler, a co-owner of a high-end spa, said by phone from her custom indoor igloo. “Something you’d want to enjoy.” To the list of improbable follies now available for the wealthy, let us add the snow room.

As the changing climate wreaks havoc on the four seasons, some people with means are fashioning their own. They are equipping their homes (and even their yachts) with indoor winter wonderlands, aided by companies like the Italian snowmaker TechnoAlpin, which blasts snow onto ski mountains, and an American company, the Spa Butler.

A snow room is more or less the opposite of a sauna — a cavelike space of ice and snow. In some, white flakes descend gently from the ceiling to create the feeling of being inside a snow globe.

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