... and I can understand that a certain portion of their customers rely on the same-day and next-day delivery. Amazon has carefully built up this clientele in cities and wealthier suburbs. The few times that I've needed something from Whole Foods, I just drove to the store because it's maybe 5 miles away, and I'm retired - no big deal.
My regular weekly grocery shopping entails visiting local stores in Pittsburgh where I can purchase fresh, high-quality groceries for lower prices, while driving myself to and from the stores.
What I'm getting at is that Amazon Fresh seemed to eat away at the same client-group that was already buying from Amazon and getting Whole Foods products on same-day delivery. I couldn't see that Amazon Fresh offered any different products and it wasn't bringing new customers into the fold. Any "fresh" groceries I could purchase on Amazon Fresh (and have delivered) were readily available by driving to my local Giant Eagle or Aldi's store which is 2 or 3 miles away. Meaning: I can get the same items faster and cheaper in my own car.
Someone who doesn't drive might see this differently, but apparently Amazon has arrived at the same conclusion.
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