'It's sick': Trump administration uses mascot called 'Coalie' to push dirtiest fossil fuel [View all]
Source: The Guardian
Tue 3 Feb 2026 11.36 EST
Last modified on Tue 3 Feb 2026 12.11 EST
Climate activists criticized the latest attempt by the administration to boost the image of the dirtiest fossil fuel. Illustration: Guardian Design / Getty Images
The Trump administration has turned to an unusual weapon in its attempt to resurrect coal mining – a cartoon lump of coal, complete with giant eyes and yellow mining garb, called “Coalie”.
The administration’s new mascot, kitted out with a helmet, boots and gloves, was introduced in a seemingly artificial intelligence-generated picture posted online by Doug Burgum, Donald Trump’s interior secretary. “Mine, Baby, Mine!” Burgum wrote on X, adding that Coalie will act as a “spokesperson” for Trump’s “American Energy Dominance Agenda”.
Climate activists criticized the latest attempt by the administration to boost the image of the dirtiest fossil fuel despite its impacts on the planet and public health, with one critic describing it as “one of the most heinous ways to produce energy that our world has ever seen.”
Coalie, whose large eyes and grin appears to invoke a Japanese style of cuteness used in toys and animated characters, is to be an ambassador for the office of surface mining reclamation and enforcement (OSMRE), the US government agency responsible for regulating coalmines.
Read more: https://www.theguardian.com/us-news/2026/feb/03/trump-administration-coalie-mascot-fossil-fuels
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