Louis Vuitton creates ship-shaped store formed of trunks in Shanghai

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https://www.dezeen.com/2025/06/26/louis-vuitton-the-louis-store-shanghai/



Luxury fashion brand Louis Vuitton has unveiled The Louis, a boat-shaped concept shop in Shanghai, with upper levels designed to resemble its classic trunks. The new shop is located at the front plaza of HKRI Taikoo Hui, a shopping mall in central Shanghai. The main body of the ship is wrapped in a metallic monogram, with a silvery anchor shaped like the LV logo dropped from the front of the ship to the ground.



The ship's upper levels were designed to look like Louis Vuitton's historical trunks, stacked in different sizes. An outdoor terrace is located in a sunken area of the deck and features parasols to create a seaside atmosphere. According to Louis Vuitton's in-house design team, the boat shape pays homage to Shanghai's port culture as the "Gateway to the East", while also nodding to the brand's history of crafting trunks for transoceanic voyages. It was designed to "create a new cultural landmark" within Shanghai's central business district.



The shop comprises three floors. The first two floors are dedicated to an exhibition that showcases the brand's culture and history, with a cafe sitting at the top. Visitors enter the exhibition via an opening near the head of the ship, where they are taken into a visually immersive archway.



Called the Trunkscape, this installation features the brand's monogram canvas trunks, with ever-changing nature scenes as a backdrop. Designed by Shohei Shigematsu, partner at architecture firm OMA, the installation was previously on display at LV The Place Bangkok and Nakanoshima Museum of Art in Osaka.

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