"Is this Fake Chicken the New Chicken?"

[Eric J in MN]

Fake meat isn’t a new thing, but good fake meat that is almost indistinguishable from real meat could be very big in cleaning up your diet and helping the planet.

Beyond Meat, a Manhattan Beach, Calif.-based food company that specializes in making “chicken” from plant-based protein, claims it is 80 percent of the way toward making real-tasting fake chicken. And you can find out for yourself as their products are now in Whole Foods markets and the Tropical Smoothie restaurants in New York City, where you can substitute its fake chicken for real chicken in burritos.

“What we offer the market is the cleanest form of protein that money can buy,” says Ethan Brown, Beyond Meat’s founder and CEO. “You don’t have any concerns about antibiotics, avian flu, mad cow disease. You have no hormones or steroid use.”
Brown noted that meat consumption has been linked to cancer and heart disease, and that it takes a toll on the environment, too.

“If you look at climate, 51 percent of greenhouse gas emissions can be attributed to meat consumption,” he said.

Video of people taste-testing "Beyond Meat" chicken and real chicken at:
http://news.yahoo.com/blogs/this-could-be-big-abc-news/fake-chicken-chicken-171938318.html