Last edited Sat Jul 4, 2026, 12:32 PM - Edit history (1)
Inverting and Evading truth and logic is foundational to the Israeli art of hasbara and I-E-FLAME does an "excellent" job of that.
A "sorry evasion of reality" is as razor-sharp description of I-FLAME's hasbara ads as I've ever read (Anthony Lewis, NYT).
In case anyone "flames" me again for using term hasbara, please note that I-FLAME proudly declares its ads hasbara, helpfully explaining that it means "educating and clarifying".
The type of educating and clarifying used in Israeli schools, no doubt - but it's Palestinians that teach their children to hate, right (more hasbara)?
Given the well-funded barrage of the Israeli narrative in the form of "hasbara" for decades - is it any wonder that Americans and Westerners in general are so ignorant of the Palestinian perspective?
It was hard to get through, but I looked at the second-most recent Ad # 191 (Wow, that's a lot of "ads" circulated in major publications). The "logic and facts" appear as follows:
- PROVE intent to "murder and displace" - yes, they assume we are that stupid, because of course intent has to be nothing short of a written declaration of "I/we intend to murder and displace Palestinians" and not the cumulative effect of multiple statements by Israeli officials amounting to exactly that
- Hamas started it!
- Show me evidence that Israel is intentionally targeting civilians, because various UN and NGO reports, including the recent one finding that Israel was intentionally targeting CHILDREN, is not good enough, nor is the evidence of your own eyes. Besides, we send out flyers and make calls/texts before bombing kids, because a 10-minute warning for a neighbourhood is good enough and because everyone in Gaza has access to a phone or computer even during intentional blackouts, and we stopped giving warnings as soon as we established the deniability aspect of our hasbara. Ugh
- No other army in modern history! has facilitated the entry of food and medicine to feed enemy civilians like Israel has. Can't even bother with this one... Sad.
- Look at the ratio of fighter to civilian deaths, because we assume every male killed under the age of 60 is a Hamas fighter. Or, if we include children over the age of 12 in the "fighter" category, the ratio is even better!
- Look at how the Arabs have multiplied since 1948! Yes, they actually use natural population growth over 76 years and a higher birth rate as a rationale for rebutting claims of genocide in Gaza in the last two years. Really. Then they add in that in Gaza, despite the war, the population has actually increased! Because births should stop entirely during a genocide?
Lots more but enough. I noted also the lack of citations for questionable or downright false facts, the cherry-picking and omissions. Evasions and inversions...
It's enough to make you laugh if it weren't so destructive, dangerous and so sad.
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